Creating Unforgettable Pet Care Experiences: Lessons from Disney and the Empire State Building for Your Doggy Daycare
 
How can you make more money and offer more impactful daycare services without scaring your clients away with high prices?
 

The answer is to offer more enrichment services.

A menu of enrichment services – that ascend in price - are the key to unlocking huge profits in your business.

They not only enable you to charge more money, they also allow your clients to feel like better owners, and enrichment activities add structure and fun to your staffs daily routine.

Increased Client Satisfaction and Retention

Dogs thrive in environments where they are mentally and physically stimulated.

Enrichment activities, such as puzzle toys, scent games, and themed play sessions, keep dogs engaged and happy throughout the day. When dogs go home tired but content, their owners take notice.

Here's why this matters:

  • Repeat Business: Satisfied clients are more likely to return regularly, providing a stable and consistent income stream for your daycare.
  • Word-of-Mouth Referrals: Happy clients become your best marketers. When they see their pets thriving, they're more likely to recommend your services to friends, family, and fellow dog owners.

Ability to Charge Premium Prices

Enrichment activities add value to your services, allowing you to position your daycare as a premium option. Owners are often willing to pay more for a facility that offers structured, engaging activities that go beyond basic care.

Here's how to capitalize on this opportunity:

  • Tiered Pricing: Offer different service packages, with enrichment activities included in higher-priced tiers. This allows clients to choose the level of care that best fits their needs while maximizing your revenue.
  • Special Add-Ons: Introduce enrichment activities as optional add-ons for clients looking to spoil their pets. Services like one-on-one training sessions, sensory play, or themed days can justify a higher price point.
  • Unique Offerings: Structured activities such as scent work, agility courses, or themed play sessions aren't commonly found in every daycare. By offering them, you immediately stand out.
  • Branding Opportunities: Highlight your enrichment programs in all marketing materials, from your website to social media posts. Emphasize how these activities make your daycare a leader in the industry.

Attracting a More Affluent Clientele

Enrichment activities can also attract clients who are willing to pay for premium services.

These clients typically have more disposable income and are looking for the best possible care for their pets, and these are the clients we are all looking for!

How this benefits your business:

  • Higher Lifetime Value: Clients who are willing to pay more for top-tier services often become loyal customers, contributing to a higher lifetime value for your business.
  • Less Price Sensitivity: Affluent clients are generally less concerned with cost and more focused on quality, allowing you to maintain or increase prices without losing business.

Operational Efficiency and Staff Engagement

Structured enrichment activities can also streamline operations and improve staff engagement. When the day is organized around specific activities, it reduces chaos and makes the environment more manageable for everyone involved.

Here's why this matters:

  • Reduced Turnover: Engaged employees are happier in their roles and less likely to leave, reducing the costs associated with hiring and training new staff.
  • Increased Productivity: When staff members are involved in leading and managing enrichment activities, they're more likely to feel fulfilled and motivated, leading to higher productivity and better care for the dogs.

Conclusion

Incorporating enrichment activities into your doggy daycare isn't just beneficial for the dogs—it's a smart financial decision.

These activities lead to happier clients, increased retention, and the ability to charge premium prices.

They help differentiate your daycare from competitors and attract a more affluent clientele, all while improving operational efficiency and staff satisfaction.

If you haven't yet introduced enrichment activities into your daycare, or dog walking or pet sitting services, then now is the perfect time to start.

By making this investment in your services, you're setting your business up for long-term success.

If you want to know more about how Enrichment, you should grab my FREE Doggy daycare Enrichment Blueprint, click here to download now

Tell me more about Dom's Diamond Coaching
Author: Dominic Hodgson
Dom Hodgson is known as 'The Pet Biz Wiz', and is widely regarded as the world's leading pet business coach and marketing strategist.

Author of 9 books, Dom is a much in demand speaker at pet business events all over the world. His mission is to help struggling pet business owners to unleash their potential, so they can create a super profitable, impactful, and industry enhancing business.
 

If you are a doggy daycare owner, dog trainer, dog walker, dog groomer or any serviced based pet business owner who wants to make more money with less stress, and fewer headaches, then click on the button below to get immediate access to £1997 worth of FREE marketing resources.

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