Running a successful pet business isn't just about providing exceptional care for furry friends—it's also about building a team that shares your passion and commitment.
But, how do you find people who are the right fit for your business culture?
In a recent podcast episode, I had a fantastic conversation with Joe Latona, the brains behind WalkerScout—a specialized recruitment solution designed specifically for pet care businesses like ours.
Joe dropped a wealth of knowledge, and in this article I'm going to deep dive into one game-changing strategy: Optimising Your Job Postings.
Why Job Adverts Matter
Your job postings are like the front door to your pet business. They set the tone for potential candidates, shaping their perceptions and determining whether they'll take the plunge and apply. Joe Latona understands this well, and here's what he recommends to make your job postings truly shine...
Quality Over Quantity:
Craft job posts that spotlight the role's uniqueness, impact, and growth opportunities—quality matters more than overwhelming information. Think about it; candidates scroll through countless listings. Yours needs to stand out as a beacon of opportunity.
Clarity Is Key:
Be transparent about responsibilities, expectations, and qualifications. This not only weeds out mismatched applicants but also establishes trust from the get-go. After all, candidates who know what they're signing up for are more likely to be engaged and committed.
Showcase Your Culture:
Beyond tasks, highlight your company's culture and values—people want to be part of something meaningful. It's not just about what they'll do but also where they'll do it and who they'll do it with. Your pet-loving, compassionate culture might be your biggest draw.
Visual Appeal:
Enhance your job posts with visuals, such as your team in action or happy pets. This adds authenticity to your listing and allows candidates to visualise themselves in the role. A picture is worth a thousand words, and in this case, it can be worth a qualified hire.
Keep It Concise:
Joe suggests keeping your job posts between 300 to 400 words. Short, sweet, and impactful—candidates appreciate clarity. They want to know what's in it for them, what's expected, and why your business is the place to be. Concise job posts ensure they get the message loud and clear.
Smooth Application Process: Make applying easy and fast. Candidates should be able to complete the application in under four minutes. The job market is competitive, and your potential hires have options. Don't lose them because your application process is a hassle. Simplify, streamline, and watch the applications roll in.
Ready to discover how to make your job postings irresistible to top-tier candidates?
If you are a doggy daycare owner, dog trainer, dog walker, dog groomer or any serviced based pet business owner who wants to make more money with less stress, and fewer headaches, then click on the button below to get immediate access to £1997 worth of FREE marketing resources.
