MISSION ENRICH
FREE 5-DAY DOG DAYCARE & PET RESORT 
ENRICHMENT CHALLENGE
Stop Scrambling for Enrichment Ideas! Discover How to Create Enriching Experiences Dogs LOVE, Staff Can Deliver and Customers Will Happily Pay For!
Join Dom Hodgson and Tim Jackson for five days of practical enrichment training that will help you introduce fresh activities, get your staff involved, deliver more personalised care and unlock exciting new revenue opportunities for your pet business.
NOVEMBER 30–DECEMBER 4, 2026 | 100% FREE | ONLINE
No expensive equipment. No complicated programmes. No need to completely reinvent your daycare.
Just five days of practical advice, real-world examples and simple challenges to help you take your enrichment to the next level.
Does Any of This Sound Familiar?
You KNOW enrichment is important.
You want to provide the dogs in your care with more than just somewhere to run around, play and sleep.
You KNOW enrichment is important.
You want to create experiences that engage their senses, challenge their minds, build their confidence and genuinely improve their wellbeing.
But actually making enrichment happen in a busy daycare?
That's where things get tricky...
Maybe you've already invested in snuffle mats, lick mats, puzzle toys and enough cardboard boxes to keep Amazon going for a month.
You've tried scent games, introduced new activities and perhaps even created your own enrichment area.
But now you're running out of fresh ideas.
You're doing the same handful of activities over and over again, or spending hours scrolling through Facebook looking for something new.
Perhaps YOU are passionate about enrichment, but getting your staff equally enthusiastic is proving harder than expected.
And even when you've got some brilliant ideas, there's still the small matter of finding the time to deliver them!
You've got dogs arriving, customers collecting, feeding, cleaning, staff to manage and about 47 other things demanding your attention.
How the hell are you supposed to squeeze MORE activities into an already hectic daycare schedule?
And then there are the questions that don't always have straightforward answers...
Are the activities you're providing actually meeting the needs of the individual dogs?
How do you cater for different breeds, ages, personalities and abilities?
How do you know whether your enrichment is achieving anything meaningful, rather than simply keeping dogs occupied?
And here's another BIG question...
How do you turn all this extra effort into something that actually makes your business more money?
Should you include enrichment in your regular daycare fees?

Charge for individual experiences?

Introduce premium enrichment packages?

And how do you explain the benefits to customers so they understand why it's worth paying for?

If you've been asking yourself any of these questions, you're in the right place.
Because there's a better way to approach enrichment.
And we're going to show you how.
Introducing MISSION ENRICH!
Five Days.
Five Practical Challenges.
A Whole New Approach to Enrichment!
Mission ENRICH is the signature enrichment methodology developed by the world's leading pet business coach Dom Hodgson, and canine enrichment expert Tim Jackson. It's designed to help daycare and pet resort owners move beyond random activities and create meaningful, engaging, personalised experiences that benefit dogs, staff, customers AND the business.
And for five days, we're going to introduce you to the principles behind the system.
You'll discover how to make enrichment more purposeful, more practical, more consistent and more valuable.
Not by spending a fortune on equipment.
Not by adding hours of extra work to your day.
And not by expecting every member of staff to become a canine behaviour expert overnight. But by making a series of small, achievable improvements that can have a BIG impact.
Here's What You'll Discover...
1. HOW TO STOP RUNNING OUT OF ENRICHMENT IDEAS

Discover how to turn ordinary activities into more engaging experiences and introduce variety without constantly buying new toys or equipment.

2. HOW TO GET YOUR STAFF ON BOARD

Learn how to make enrichment easier for your team to understand, more enjoyable to deliver and a consistent part of your daycare routine.

3. HOW TO MAKE ENRICHMENT WORK IN A BUSY FACILITY

Explore practical ways to introduce purposeful enrichment without turning your daily schedule upside down or creating unnecessary work.

4. HOW TO PROVIDE MORE PERSONALISED CARE

Discover why one-size-fits-all enrichment doesn't work and how to better understand the individual needs, preferences and abilities of the dogs in your care.

5. HOW TO CREATE EXPERIENCES OWNERS REALLY VALUE

Learn how to communicate what you're doing, demonstrate the benefits and give customers more reasons to appreciate the care their dogs receive.

6. HOW TO TURN ENRICHMENT INTO A COMMERCIAL ADVANTAGE

Discover how enrichment can open the door to premium services, additional revenue opportunities, stronger customer relationships and a more profitable daycare.

SPECIAL BONUS JUST FOR REGISTERING!
Get a FREE Digital Copy of Dom Hodgson's MISSION ENRICH Book!
When you register for the five-day challenge, you'll also receive a complimentary digital copy of Dom's published book, MISSION ENRICH.
It's an inspiring dog daycare business parable about honouring dogs, building better teams and creating a more rewarding, profitable pet business.
And it's the story behind the six principles we'll be exploring during the challenge!
Yours FREE when you register!
What Happens During the Five-Day Challenge?
Each day, Tim will introduce one of the core principles of Mission ENRICH, demonstrate how it works in practice and give you a simple challenge to complete in your own facility.
You'll also see examples from existing Enrich U members who are already putting these ideas to work.
MONDAY — E: EXPERIENTIAL
 

Stop Delivering Activities. Start Creating Experiences!

Discover how to use sensory opportunities, variety, environments and storytelling to create more engaging experiences for dogs.

Your Challenge: Transform one ordinary activity into a meaningful enrichment experience.

TUESDAY — N: NURTURING
 

Not Every Dog Needs More Excitement. Some Need Less!

Explore the importance of emotional wellbeing, confidence, calm and creating an environment where different dogs can thrive.

Your Challenge: Create a purposeful calming experience for a dog in your care.

WEDNESDAY — R: RELATIONSHIP BUILDING
 

The Power of Five Minutes of Personal Attention.

Discover how meaningful interactions between dogs and handlers can strengthen trust, build confidence and create better daycare experiences.

Your Challenge: Spend five focused minutes building a stronger connection with a dog.

THURSDAY — I: INTERACTIVE PLAY
 
Stop Confusing Chaos With Fun!
 

Explore the difference between unmanaged play and purposeful, interactive enrichment that challenges dogs physically, mentally and socially.

Your Challenge: Introduce one structured interactive play experience.

FRIDAY — C + H: CUSTOMISED CARE & HONOUR THE DOG
 

One Size Fits NONE!

Discover why meaningful enrichment starts with understanding the individual dog, respecting their needs and providing appropriate choices.

Your Challenge: Give a dog a meaningful choice and observe what you learn about them.

Learn From People Who Are Already Doing It!
Throughout the challenge, we'll be sharing real examples from Enrich U members who are introducing enrichment into their facilities.
You'll see how other daycare owners are developing fresh experiences, getting staff involved, communicating the benefits to customers and finding new ways to grow their businesses.
Because this isn't just about giving you another list of enrichment activities.
It's about helping you understand how to build enrichment into the way your business operates.
And the commercial opportunities can be significant.
Take DDSA member Kim Buchanan, for example.
At her Indiana pet care business, enrichment has become an important part of creating a stronger, more valuable customer experience.
After introducing changes to her enrichment offering and wider business strategy, her business reported sales growth of 28% year-to-date, with April sales up 56% compared with the previous year.
Her experience shows what's possible when enrichment becomes part of a wider plan to improve the customer experience and grow the business.
Results are specific to Kim's business and reflect multiple changes, not enrichment alone.
This Isn't Another Course You'll Buy, Watch and Forget About!
The Mission ENRICH Challenge is designed to get you DOING, not just watching.
Every day you'll receive:
  • Practical enrichment teaching from Tim Jackson.
  • A simple challenge you can complete in your daycare.
  • Real-world examples from existing enrichment-led businesses.
  • Opportunities to ask questions, share your progress and learn from other daycare owners
Everything takes place inside our dedicated Mission ENRICH Facebook Group.
You'll be joining other pet care professionals who want to improve their enrichment, share ideas and create better experiences for the dogs in their care.
And you won't need to set aside hours every day.
The challenges are designed to be achievable, even when you've got a busy facility to run.

PLUS! A Special Mission ENRICH Finale Webinar
At the end of the challenge, Dom and Tim will bring everything together in a special live training.
You'll discover how to move beyond individual enrichment activities and start building a more consistent, personalised and commercially valuable enrichment programme.
And even if you miss some of the daily challenges, you can still attend the finale and benefit from the training.
What are you waiting for?
Meet Your Challenge Hosts
Dom Hodgson
FOUNDER OF THE PET BUSINESS INNER CIRCLE AND DOG DAYCARE SUCCESS ACADEMY.
BEST SELLING AUTHOR.
#1 PET BIZ COACH.
Dom is a former dog adventure business owner who has spent more than a decade helping pet business owners improve their marketing, increase their profits and build stronger businesses.
He's the founder of Dog Daycare Success Academy and co-creator of Enrich U.
 

During Mission ENRICH, Dom will help connect the dots between better enrichment, better customer experiences and the opportunities to grow a more profitable pet business.

Tim Jackson
CANINE ENRCHMENT EXPERTS & CO-CREATOR OF ENRICH U
Tim is passionate about helping pet care professionals understand the individual needs of dogs and create purposeful enrichment experiences that support their physical, mental and emotional wellbeing.
He'll lead the daily challenges, sharing practical advice and examples you can apply in your own facility.
Your Dogs Deserve More Than Just Another Day at Daycare.
And your staff deserve more than spending every day supervising the same old playgroups. Enrichment can make your daycare more interesting, more rewarding and more valuable.
For the dogs.
 

For the staff.

For your customers.

And for YOU as the business owner.

But you need more than a collection of random activities.
You need to understand what you're doing, why you're doing it and how to make it work in a real daycare environment.
That's what Mission ENRICH is all about.
And we'd love you to join us.
JOIN THE FREE 5-DAY MISSION ENRICH CHALLENGE

NOVEMBER 30–DECEMBER 4, 2026

Five days of practical training, expert advice, real-world examples and simple enrichment challenges.
Register now and we'll send you the details for joining our private Facebook group.
Frequently Asked Questions
Yes! Mission ENRICH is completely free to join. There will be an optional VIP upgrade for participants who want additional training, recordings and expert access.
No. Whether you're just starting to introduce enrichment or already have an established programme, you'll discover ideas and principles you can apply to your facility.
No. Many of the ideas we'll explore can be introduced using equipment and resources you already have.
The daily challenges are designed to be manageable in a busy daycare. You can participate as much as your schedule allows, and you'll still be invited to the finale webinar.

Inside our dedicated private Mission ENRICH Facebook group.

Absolutely. The principles apply to any dog daycare, boarding or pet resort business that wants to provide more meaningful and personalised enrichment.

Five Days That Could Change the Way You Deliver Enrichment Forever!

 

JOIN MISSION ENRICH — IT'S FREE!

NOVEMBER 23–27, 2026